Privacy Policy

Thank you for visiting BelieveKids.com. This privacy policy tells you how Believe uses personal information collected at this site. Please read this privacy policy before using this web site or submitting any personal information. By using this site, you are accepting the practices described in this privacy policy. We may, infrequently, change these practices, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit to make sure that you understand how any personal information you provide will be used.

Children under the age of 13 are not permitted to register. If you are under the age of 13, please ask your parents to register for you. Thank You.

What We Collect and How We Use It

BelieveKids.com will occasionally request information from visitors to provide them special offers and features. In these instances, we collect personally identifiable information, like names, postal addresses, email addresses, etc. It is only collected when voluntarily submitted by visitors and it only used to fulfill the specific offer or request. For example, to receive email updates or newsletters about a Believe Group web site, our products and promotions; to send you samples, if offered and requested; to respond to your question or issue in the Contact Us (email) section; and to enter a specific sweepstakes or other online promotion or offer. This information is only used to fulfill your specific request, unless you give us permission to use it in another manner, for example, to receive future information from us.

If you have elected to receive future information from us, you may receive information by regular mail or email, depending on the information you provided. From time to time, we may feature products/services from other reputable organizations, companies or brands that may interest you. Your personally identifiable information is not shared with these other companies. All mailings come from the Believe Group site or brand that you elected to hear from.

We do not share personally identifiable information collected at this site with third parties, except for the limited instances noted below. The exceptions are:

We may share your information with our partner agencies who assist us in administering the site and various programs and promotions. They can only use the information to administer our site and programs. These agencies are bound to keep your information private and secure.

From time to time we may run a joint promotion on this site with another company or organization. You will always be advised if another company is also collecting information. We recommend you review that company's privacy policy, and we may provide a link to that company's privacy policy.

Sometimes we run programs featuring another company's service or products and you are given the opportunity to opt-in to future receipt of information from that company. We recommend you review that company's privacy policy, and we may provide a link to that company's privacy policy.

We may also disclose personal information if we are required to do so by law or if in our good faith judgment, such action is reasonably necessary to comply with legal process, to respond to any claims, or to protect the rights of The Believe Group, its customers and the public. This site may have a careers or jobs section. The information provided here is used only for the job application process.

We may on occasion combine information we receive with outside records to enhance our consumer profiles for our own marketing purposes.

Demographic Information and Surveys

We may ask for demographic or profile (age, gender, interests, etc.) information in a survey or at registration. This information is used to assist us in tailoring the site and our products to visitors and consumers. We may share aggregated demographic, as opposed to individual information, with third parties.

Cookie/Tracking Technology

This site uses cookie and tracking technology. Cookies are identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and to provide you with certain site features. Cookies help us track the number of visitors to the web site and help us understand how visitors use the site and its various features. We sometimes use cookies to customize the site for visitors and to tailor the site to visitors' requests. For example, this site may contain a registration feature whereby we use cookies to personalize the site with your name or cookies may help us make sure a visitor does not see the same information repeatedly. The site may also use cookies to deliver content specific to your interest.

Personal information cannot be collected via cookies. However, if you previously provided personally identifiable information, our cookies sometimes tie back to such information. Aggregate (not individual), cookie and tracking information may be shared with third parties.

Information Security, Opting-Out, Changing and Accessing Information

Your personally identifiable information is kept secure. Only authorized Believe Group employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information and only to help The Believe Group administer its promotional programs and the site. You may email us at home@believekids.com about your information, this privacy policy and our practices.


Third party Internet sites accessible through hyperlinks from this site have their own privacy practices, and The Believe Group has no responsibility or liability for these independent practices. Please review their privacy practices for yourself.

Our policy is to not collect any personal information on any person under 13 because children are not permitted to use the site or receive services on the site. We request that children under the age of 13 not submit any personal information to us using the site. As a measure to ensure that we do not collect personal information from children, we require that all individuals provide a valid credit card number before completing a purchase order on the site. If we learn that we have inadvertently collected personal information about children under 13, we will attempt to notify such child's parent or guardian and erase such information from our records, unless the child's parent of guardian consents to our maintaining such information.

We reserve the right to make changes to this policy.