Everyone wants to make a statement. Why would it be any different with school fundraising? It seems as if the trend is to try new and unique ways to raise funds. Parent groups are checking the internet for fundraising ideas that are different and even a little wacky. But, why?

Unique and different fundraisers don’t work. Even though parent groups are tempted by the freshness of new ideas for fundraising, the majority of time schools run new, untested and unique fundraisers they fail.

Tradition works. When a school uses a fundraiser that they have been using for years, it becomes more than history, it becomes tradition. It works because parents come to expect it, they are used to it and they want to participate in it. Traditional fundraisers are proven. They have facts and figures you can look up, they have estimates of how much schools can expect to make and they are tested.

New, unique fundraisers do not. They more than likely have no history to provide, and they are risky. So when it comes to choosing your next school fundraisers, look to tradition. Choose a tried and true fundraiser that is proven to get the results you want.